Food branding · Packaging
The comfort of home-style food made instantly recognisable.
Amma Ki Rasoi is rooted in the emotional familiarity of home-cooked food. The identity needed to turn that warmth into a clear and repeatable brand experience.
Branding
Food & beverage
Packaging
Social media
01 · About the project
The context behind
the work.
The brand appears across menus, stationery, takeaway packaging and everyday promotional communication. We developed an identity that could feel personal in small moments while remaining organised enough to support a growing food business. Familiarity became the emotional foundation; consistency made it commercially useful.
Project type
Client work
Services
Branding, Food & beverage, Packaging, Social media
Studio
Artgerms
Visual assets
9
02 · The challenge
What the project
needed to solve.
Home-style food is often communicated through predictable rustic cues. The opportunity was to express comfort and trust without looking generic or old-fashioned. Information also needed to remain practical across packaging and menu formats, where quick recognition and readability directly shape the customer experience.
03 · Design direction
A system built around
clarity and recognition.
Warm colour relationships, friendly typography and simple graphic assets create an inviting voice. The system uses consistent placement and hierarchy so that product, price and service information remain easy to scan. Social and promotional layouts extend the same personality with more flexibility and energy.
THE DELIVERED SYSTEM
From idea to
usable brand assets.
01
Brand identity
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
02
Menu and packaging
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
03
Print collateral
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
04
Social media system
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
04 · Outcome
A clearer system,
ready to grow.
Amma Ki Rasoi now has a visual language that makes the brand feel familiar before the first bite. The system can support daily communication, new menu items and additional packaging formats while retaining the warmth at its centre.