Brand identity · Food & beverage
A fresh food identity built to feel warm, familiar and current.
Fresheas needed a brand that could communicate freshness and comfort at the same time—approachable enough for everyday choice, but distinctive enough to build recognition.
Branding
Food identity
Packaging
Social design
01 · About the project
The context behind
the work.
The identity was designed for a business that moves between physical and digital moments: labels, menus, takeaway assets, delivery communication and social content. That required a simple set of visual behaviours that could remain consistent even when formats, product photography and daily messages changed.
Project type
Client work
Services
Branding, Food identity, Packaging, Social design
Studio
Artgerms
Visual assets
11
02 · The challenge
What the project
needed to solve.
u201cFreshu201d is one of the most commonly used ideas in food branding, which makes generic visual language a real risk. Fresheas also needed to feel homemade and trustworthy without appearing dated. The system therefore had to balance friendliness with enough discipline to stay clear and credible.
03 · Design direction
A system built around
clarity and recognition.
Inviting colour, rounded forms and an uncomplicated typographic hierarchy create an open personality. Brand assets are intentionally modular, allowing the same core ingredients to form quiet packaging layouts or more energetic promotional compositions. Product and message remain the focus, with brand cues providing continuity.
THE DELIVERED SYSTEM
From idea to
usable brand assets.
01
Brand identity
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
02
Packaging applications
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
03
Content templates
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
04
Digital brand system
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
04 · Outcome
A clearer system,
ready to grow.
Fresheas now has a recognisable system that can move comfortably between packaging, print and digital communication. The identity is designed to support new products and campaigns without requiring a new visual direction each time.