Brand identity · Packaging
Punjabi street-food energy turned into a memorable brand world.
Papa Pancho Di Gaddi required an identity as expressive as the food itself—bold enough to create recall, yet systematic enough to travel across packaging, menus and daily communication.
Branding
Packaging
Food & beverage
Campaign design
01 · About the project
The context behind
the work.
The brand lives in a fast, social and highly visual category. Rather than building the identity around a single logo moment, we created a broader kit of character, colour, typography and graphic devices. This gives every customer touchpoint the same lively personality while allowing individual products to remain distinct.
Project type
Client work
Services
Branding, Packaging, Food & beverage, Campaign design
Studio
Artgerms
Visual assets
8
02 · The challenge
What the project
needed to solve.
Food packaging has to work at several distances: attract attention from across a counter, communicate the product quickly and remain enjoyable when held up close. The identity also needed to express Punjabi humour and warmth without becoming a visual clichu00e9 or losing legibility across small formats.
03 · Design direction
A system built around
clarity and recognition.
A confident typographic voice, energetic colour relationships and playful branded elements create instant recognition. The packaging hierarchy separates appetite appeal, product information and brand expression, while repeatable layouts make it easier to extend the range. Campaign and environmental applications use the same ingredients at a larger, more expressive scale.
THE DELIVERED SYSTEM
From idea to
usable brand assets.
01
Visual identity
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
02
Packaging architecture
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
03
Brand applications
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
04
Campaign toolkit
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
04 · Outcome
A clearer system,
ready to grow.
Papa Pancho Di Gaddi now has a flexible visual language rather than a collection of disconnected assets. The system is designed to stay recognisable across takeaway packaging, merchandise, menus, social content and future product launches.