Marketplace · E-commerce
A broad online marketplace organised around faster decisions.
Rickys Deal brings many product categories and shopping journeys into one platform. The design task was to make that scale feel useful rather than overwhelming.
Website
Marketplace
E-commerce
Conversion
01 · About the project
The context behind
the work.
Marketplace interfaces accumulate complexity quickly: categories, promotions, seller information, comparison cues, account tools and checkout steps all compete for attention. We approached the product as a connected system rather than a collection of unrelated screens, creating shared patterns that could work across very different types of inventory.
Project type
Client work
Services
Website, Marketplace, E-commerce, Conversion
Studio
Artgerms
Visual assets
15
02 · The challenge
What the project
needed to solve.
The central challenge was information priority. Customers needed to understand where they were, what mattered about a product and what action came next. Sellers and administrators needed equally clear pathways without making the public experience feel operational or technical. Trust signals also had to remain visible throughout discovery and purchase.
03 · Design direction
A system built around
clarity and recognition.
Navigation was organised around recognisable shopping behaviour, with clearer category entry points and repeatable product structures. Consistent cards, filters, status patterns and calls to action reduce relearning between pages. The visual system uses contrast selectively, reserving emphasis for price, availability, key benefits and conversion moments.
THE DELIVERED SYSTEM
From idea to
usable brand assets.
01
Marketplace UX
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
02
Product discovery
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
03
Checkout journeys
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
04
Reusable UI library
Developed as one connected part of the project system, with consistency across every relevant touchpoint.
04 · Outcome
A clearer system,
ready to grow.
The resulting interface is designed to accommodate a growing catalogue while preserving clarity. It gives customers a more predictable journey and provides the business with reusable foundations for new categories, promotions and seller-led experiences.